India__ A Livewire Hub of Nutraceuticals’

India__ A Livewire Hub of Nutraceuticals’

“A Goldmine of Herbal Medicines being termed as Botanical Garden of World” By Nigam Gupta

Alongside many benefits and privileges, the modern biosphere has also given problems but then, indeed! Opportunities too; for further growths to conquer the world market with all our natural abundances of rosemary’s.

Yes! To an extent, due to threats of side-effects of synthetic products, herbal yields are genuinely gaining popularity in world market. And, if truth be accepted, despite being a fact that India is world’s second largest exporter of herbal medicines after China, and in spite of having abundantly cognizant, India’s share is not still near an adequate amount. As, the number of plant species containing medicinal values are endless here with a known count recorded near 50,000 in numbers and per the unknown data count may cross 60,000 there-at.

While having favourable climatic conditions with varied landscapes, and near 18 thousand seed bearing plants, Indian subcontinent still lacking to provide products in standardized form per the WHO and other statutory guidelines requisite for promoting the products in Western, European or rest of world, as such. Thus-for; in order to cater the global market, BIOVALLEY at AMTZ Vishakhapatnam, is emerging as a dare riposte over bridging the gap of bringing ‘Standardize Indian Herbal Magic’ for entire world. Seriously magical, the Indian herbs are ____as some herbs support the heart, while others support the liver, certainly same herbs able to promote a healthy prostate gland, while others could focus on an ulceration in the small intestine. These Herbs can be extremely specific, and surprisingly intelligent. And, by all said and done, it’s a proven fact and known saying for Indian Herbs that only Indian grown (naturally) herbs are having special magical effects and having unique intelligence, too.

In a recently concluded event (last year) in New Delhi, it was announced by Suresh Prabhu, The Union Minister of Industries and Commerce, Govt. of India that with 6,600 identified and globally accepted medicinal plants, India is second to China in this ranking, and together they produce over 70 percent of the herbal medicine’s demand across the globe. This knowledge sharing event, was attended by eminent people from across the world, those came together to discuss the strengthening of traditional medicinal system and its scientific purpose. This programme ‘International Arogya 2017’ was organised in December, 2017, where 1,500 delegates from over 60 countries participated. The event also witnessed a discussion revolving around various topics such as Ayurveda, Yoga and Naturopathy, Unani, Siddha and Homoeopathy (AYUSH).

An agreement has been made with the World Health Organisation (WHO) during this event and our Government is also in talks with other countries like Tajikistan, Israel, Russia, Peru and Tanzania, to promote this cause further. Products and services from over 250 companies that manufacture alternative medicines were showcased in the event. The current valuation of the Indian herbal market is at Rs 5,000 crore with an annual growth of 14 percent.

Not to forget, AMWAY ___ the US based direct to Consumers __ Company while trying to find a foothold in the Rs 2000 crore Indian herbal skincare market has already brought its sales of Rs 5 crore from the herbal personal care range in India lone, and since the launch and targets to achieve Rs 45 crore in next three years. A medicinal zone like Bio valley Incubation Council at AMTZ, which is India’s largest Life sciences focused incubator that supports start-ups through its unique ecosystem, providing unlimited access to cutting edge technologies, as well as market access assistance, sincerely making it the only incubation hub of India in the area of Nutratech, Biotechnology and Medtech.

Things otherwise become mystic and fairylike, when if this kind of zones like AMTZ from south India first, be made connected to north Indian territories having North-Western Himalayas which are endowed with incredible diversity of medicinal plants. And, in this civil kind of social service, states like Jammu-&-Kashmir, which are often referred to as a ‘Terrestrial Paradise’ and is well-known across the globe. Things will automatically become, magical when a state like J&K, having the rich biodiversity will be found crazy to cater the generations for coming years.

Let’s accept this also as a bitter truth that the traditional uses of medicinal plants in Jammu and Kashmir have not been reviewed properly and if reviewed seriously by thinker’s ___ focus has been given either on particular groups or on restricted regions of the state. There is dire need of comprehensive documentation, understanding between the Governments and a kind of willingness in the officials’ sitting on the seats of powers, to earnestly promote this cause of ‘SERVING THE HUMANITY WITH QUALITY’.

End-Lines; interest, enthusiasm and matters.

Being a native of this place I mean, the state of J&K, duly associated as mentor to BVICed – AMTZ; Then, keeping running down of the IOMPT ____ the information of medicinal plants of things, we should try connecting the dots; while involving various Government and Non-Government Organizations (NGOs) in conservation of these plants species.

For the immediate read through understanding of our valued readers ____________

It is to place on records that in Jammu and Kashmir alone; various organizations such as Indian Institute of Integrative Medicine, Jammu(IIIM-Jammu) (formerly known as RRL, Jammu), Sher-eKashmir Agriculture University of Science and Technology, Jammu and Srinagar, Centre for Biodiversity Studies, BGSB University, Rajouri, University of Kashmir, Srignar, State Forest Research Institute, J&K, Defence Institute of High Altitude Research, Leh and Shri Mata Vaishno Devi University, Katra and University of Jammu are keenly involved in developing conservation technologies for medicinal plants of the State. This is beside, GMCs of Jammu and Srinagar then, associated hospitals else PG College SKIIMS besides forthcoming AIIMS (1 at Jammu & 1 at Srinagar). And, there is need of determined efforts for promoting mass cultivation of natural herbs in the state followed by obligating a serious research work on further investigations. As according to the World Health Organization (WHO) the present demand for ethno-medicinal plants is approximately US $ 14 billion per year. The demand for medicinal plants based raw materials is increasing at the rate of 15 to 25% annually; the demand for ethno-medicinal plants is likely to increase more in future.

Government of India has launched a scheme known as Jammu and Kashmir Aroma Arogya Gram(JAAG) to encourage the farmers of Jammu and Kashmir to cultivate scientifically tested and commercially beneficial aromatic and medicinal plants in the state so that their socio-economic status can be uplifted. Under this scheme the government’s key R&D body, Council for Scientific and Industrial Research (CSIR) is helping the farmers of the state with expert guidance and provide them saplings of as many as nine varieties of medicinal and aromatic plants. Different CSIR institutions like Indian Institute of Integrative Medicine (IIIM), Jammu, Institute of Himalayan Bio-resource Technology (IHBT), Palampur, Central Institute of Medicinal and Aromatic Plants (CIMAP) Lucknow, National Botanical Research Institute (NBRI), Lucknow and North Eastern Institute of Science and Technology (NEIST), Johart have been associated for the implementation of this scheme in Jammu and Kashmir. The proven agrotechnologies of CSIR institutions have been demonstrated in different areas of J&K. Various medicinal and aromatic plants species such as Lemongrass CKP-25,CPK-F2- 38,Rosa grass RRL(J)CN-5,IIIM(J)JK-10,Mint RRL(J) ML4 and Phalsa IIM(J) Shivalik Berry have been developed that can perform well in the state. It is hoped that entrepreneurship development in this sector will bring prosperity among the farmers of the state. And, at the end of day; an association else presence of industry leaders like AMTZ (if made probable, here) will certainly do the wonders near honourably making this zone of J&K as real PARADISE on the rise with lifesaving herbs like SANJEEVANI BUTTI of RAMAYANA.

1 Comment

  • Mahendra Mehta - Vice President Food & Nutraceutical Div., July 15, 2020 @ 11:34 pm Reply

    In Nutraceuticals segment, we target health food, baby food, dietary supplement, clinical nutrition, sports nutrition, geriatric food, paediatric food, weight management products, body building supplement etc..

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